Last Friday saw the culmination of a couple of month’s hard work with Imogen’s show at the Royal Albert Hall in London where she preceded her usual concert with a audio/visual spectacular -the Love The Earth project.

The entire performance was webcast in HD, more about that below…

“Nov 5th Rebild Productions (rebild.tv) conducted the first ever free and embbedable full 1080HD on Akamai’s HD network for the premiere of Love the Earth crowd sourced nature film followed by Imogen Heap’s rock show at the London Royal Albert Hall. 

482000 live stream sessions (split between between microsoft silverlight and adobe flash players) were logged meaning audience was just shy of half a million viewers multiplying hundred fold the Royal Albert Hall audience -  and competing with the largest musical acts. 

Imogen Heap’s magical talent and loyal social network active fan base rippled through the web cutting out need for heavy advertising and promotion. Rebild team introduced the webcast to BoingBoing and Inhabitat, and many more high leverage online publications making a great number of people aware of the event. 

Part of the success came from the adaptive bandwidth technology making it seemless for viewers to experience the best possible quality. The live mix was fed through BT satelite to BT tower, then fiber to akamai all the way to Las Vegas were live encoders delivered 7 different bitrate encodings to both flash and silverlight, then spread around the globe… 

Partners Chris Courtney and Thomas Ermacora cofounded the company in Paris in 2005 to deliver unique webcasts and develop newmedia content. This show demonstrates that liveHD webcasting is hot and audiences around the world want to be able to have a spectacular experience online.”